1. How SocialConductor.AI Works
SocialConductor.AI connects your Facebook and Instagram accounts to an AI assistant that answers public comments and direct messages in your own voice — around the clock, inside the rules you set.
End-to-End Flow
A new comment or message arrives
Spam, sensitive topics and your rules
Reads the post and the conversation
Drafts a reply in your voice
A natural, human-like delay
The reply is posted for you
Key Concepts
| Concept | What It Means |
|---|---|
| Page (Account) | Each Facebook Page or Instagram account you connect has its own AI prompt, settings, schedule, and usage limits. Nothing is shared between accounts. |
| System Prompt | The AI's personality script. Defines tone, rules, and topics for your specific business or community. |
| AI Settings | Switches that shape how replies sound and when they are held for you. See Section 9. |
| Reply Confidence | A score on every reply showing how much it deserves a second look. See Section 10. |
| Simulation Mode | The AI writes draft replies to your Logs but does NOT post them publicly. Safe for testing. |
| Leads Vault | Comments that arrive outside your business hours are saved and answered when your schedule reopens. |
| Social Listening | The AI reads the original post and the recent conversation to understand context before it replies. |
| Activity Log | A full record of every comment and AI response, searchable and exportable. |
2. Trial Period & Subscription Plans
Your 14-Day Free Trial
Every new account starts with a 14-day free trial — no credit card required. Here is exactly what happens at each stage:
| Period | Status | What Works |
|---|---|---|
| Days 0–13 | 🎉 Trial Active | Full access — live AI replies, both channels, all features at Free plan limits. |
| Days 14–30 | ⚠️ Simulation Only | AI generates log entries but does NOT post publicly. No plan upgrade = simulation mode forced ON. |
| Day 31+ | 🔴 Polling Disabled | Automatic replies are paused. Messenger and Comments are disabled until a paid plan is activated. |
| Any time | 💳 Paid Plan Active | Full unrestricted access based on your chosen plan tier (Basic / Enhanced / Enterprise). |
Subscription Plans
5 image uploads
Basic analytics
10 image uploads
Full analytics
15 image uploads
Advanced features
30 image uploads
Priority support
Plans are per-page per-month. Select pages using checkboxes on the Dashboard and use PayPal checkout. Hard daily safety cap: 1,000 replies per page, regardless of plan — this protects your account from Facebook velocity bans.
3. Setup Wizard
New users are automatically redirected to the 6-step Setup Wizard after their first Facebook login. You can re-run it at any time from the sidebar.
| Step | What You Do | Why It Matters |
|---|---|---|
| 1 — Accept Terms | Review and accept the EULA & Privacy Policy | Required for GDPR compliance and to enable live posting |
| 2 — System Prompt | Write or auto-generate your AI's personality | Controls every reply the AI will ever make |
| 3 — Operating Hours | Set active days and hours | Ensures AI only responds during business hours; Vault captures off-hours leads |
| 4 — Enable Channels | Toggle Comments and/or Messenger | Choose which interactions the AI handles |
| 5 — Analytics Tour | Learn to read Stats and Logs | Understand your data for informed decisions |
4. The System Prompt
The system prompt is the most important setting in the app. It defines who your AI is and how it speaks. The AI reads this prompt before every single reply — it is never visible to your customers.
What to Include
- Business identity: Your business name, industry, and what you sell or do.
- Tone of voice: Friendly, professional, concise, enthusiastic, formal, etc.
- Key information: Hours, location, contact details, website URL.
- Response rules: "Always end with our phone number" or "Never discuss competitor pricing".
- Call to action: "When someone asks about orders, direct them to example.com/order".
- Length limit: "Keep all responses under 2 sentences" or "Use bullet points for FAQs".
Example Prompts
🍕 Restaurant Example
You are "Mario's Trattoria Assistant", a warm and welcoming helper for our Italian restaurant in Chicago. We serve authentic pasta, pizza, and seafood. Our hours are Mon–Sat 11am–10pm, Sun 12pm–8pm. For reservations, always mention our website (www.mariostrattoria.com) or phone (312-555-0199). When customers ask about specials, mention that our chef posts daily specials on our Facebook page. Keep responses under 3 sentences and always end with "Buon appetito! 🍝"
💅 Beauty Salon Example
You are the AI assistant for "Glow Studio" — a boutique hair and nail salon in Austin, TX. You are friendly, upbeat, and conversational. Our services include haircuts, coloring, manicures, and facials starting at $35. For bookings use our online scheduler at glowstudio.com/book. If asked about pricing, always say prices "start from" rather than quoting exact totals. Never promise specific appointment times — always direct people to book online. End every reply with a beauty-related emoji.
🏋️ Fitness Studio Example
You are the virtual assistant for "IronCore Gym". You are motivational, direct, and energetic. We offer personal training, group classes (HIIT, yoga, spin), and open gym 24/7. Monthly memberships start at $29. For new member inquiries, direct them to our "Free 7-Day Pass" offer at ironcoregym.com/trial. When someone asks about classes, tell them our schedule is posted every Monday. If someone mentions an injury or medical concern, always recommend they consult a doctor first. Keep responses to 2–3 sentences max.
5. Operating Schedule
The schedule controls when the AI processes incoming comments. This is critical for businesses that want to maintain a "human feel" — a comment at 3am getting an instant reply can feel unnatural.
Schedule Modes
| Mode | Behavior | Best For |
|---|---|---|
| Fixed | Replies only within your exact set hours (e.g., 9am–5pm) | B2B companies, law firms, medical offices |
| Random / Intermittent | Replies within your set hours but adds ±30 minute variance to response timing | Restaurants, retail, any brand wanting natural human-like behavior |
| Disabled | AI replies 24/7 with no schedule restriction | E-commerce, global brands, 24/7 support pages |
The Leads Vault
When a comment arrives outside your schedule, it is saved to the Leads Vault and answers it automatically once your schedule reopens — so no lead is ever lost.
6. Channels: Comments & Messenger
Comment Reply
When enabled, the AI monitors your Facebook Page's public posts for new comments and replies automatically. The AI reads the full thread context (original post + recent comments) before generating a response.
- Reply Threading: The AI can have multi-turn conversations. If a user replies to your AI's comment, the bot will continue the conversation thread.
- Self-Reply Protection: The AI will never reply to comments made by your own Page admin account.
- Conversation Detection: If a user continues a conversation (replying to the AI), the 60-minute deduplication window is bypassed to allow natural back-and-forth.
Messenger Reply
When enabled, the AI handles incoming Messenger DMs. It also captures:
- Postbacks / Button Clicks: Logged when users tap buttons on your Page's quick replies.
- Read Receipts: Logged when users read AI-sent messages (shown in your Logs).
pages_messaging permission and the Page to be live (not in Development mode).
7. Simulation Mode
Simulation Mode is a critical safety feature. When enabled, the full AI pipeline runs — comment detected, prompt processed, response generated — but the reply is saved to your Logs only and never posted to Facebook.
When to Use Simulation Mode
- When you first set up a new page and want to test your prompt.
- After making major changes to your system prompt.
- Before a product launch or campaign, to preview AI replies.
- If you have concerns about a specific type of comment (test with a friend's account).
Publishing Simulated Replies
In the Logs view, simulation entries have a 🚀 Post Now button. Click it to manually publish the AI's draft reply to Facebook — giving you editorial control over each response.
8. Media Manager
The Media Manager is your image library and social publishing scheduler. It posts images directly to your Pages.
Upload & AI Caption
When you upload an image, the AI looks at it. Within seconds you receive 3 ready-to-post captions:
- 😂 Funny — Casual, lighthearted tone with humor
- 👔 Professional — Formal, brand-focused copy with hashtags
- 🔥 Viral — High-energy caption optimized for engagement
Visual Editor
Click 🎨 Edit Image to open the in-browser image editor. Features include: crop, resize, rotate, flip, apply filters (brightness, contrast, blur), add text overlays, and draw annotations. Edits are saved as a new copy — the original is preserved.
Scheduling
Select images using checkboxes, then use the bulk action bar to:
- Schedule to Specific Date: Choose exact date/time for publication.
- Random Future: System picks a random time in the near future to spread posts naturally.
- Post Now: Immediately publish to the selected Page.
The scheduler runs every 5 minutes. Published posts show a 🔗 View button linking directly to Facebook.
Storage Limits
| Plan | Daily Uploads | Storage |
|---|---|---|
| Free | 5 images/day | 50MB total |
| Basic | 10 images/day | 50MB total |
| Enhanced | 15 images/day | 50MB total |
| Enterprise | 30 images/day | 50MB total |
📷 Shooting on a real camera? You can upload straight from a Canon, Nikon, or Sony body (including RAW) over a private SFTP connection — see Section 28 — Camera Direct Upload.
9. AI Settings Guide
Open Dashboard → your page → ⚙️ Edit AI to find every setting below. Each setting applies to one page only, so you can run a playful community page and a formal business page side by side. Changes take effect on the next reply — no restart needed.
How replies sound
| Setting | What it does | When to use it |
|---|---|---|
| 🎭 Reply Tone | Overrides the tone for every reply on this page, whatever your System Prompt says. Leave it on Auto to let your prompt decide. | You want one consistent mood (for example always warm, or always concise). |
| 🙃 Be More Human | Mixes short, casually typed replies in with your normal full-length ones, and matches the length of what the commenter wrote. Links, phone numbers, emails, numbers and the commenter's name are never altered. Set how often with the slider: 0% never, 50% mixed, 100% always. | Community pages where answering every comment the same way feels robotic. 50% is a good starting point. |
| 💬 Thread Bait | Ends comment replies with one specific, personal follow-up question based on what the commenter said, to keep a conversation going. Applies to comment replies only — never to DMs or held drafts. | Community and enthusiast pages. Not recommended for support or sales pages. |
| ✨ Engagement Style | Makes replies more conversation-starting. Choose Balanced (history or a playful take, whichever fits), History / Trivia (a real fact about the subject), or Playful Take (a friendly enthusiast opinion that invites debate). It stays on your page's topic, avoids politics, religion and tragedy, and never invents facts. Comment replies only. | Pages where discussion matters more than quick answers. |
| … Honest engagement | A sub-option of Engagement Style. When a commenter gets a checkable fact wrong, the AI politely says so instead of praising a wrong answer. It only corrects when confident, and it never pushes back on someone's personal opinion or favourite. | Quiz posts and “name the…” posts. |
| 🔬 Viral Intelligence | Learns your community's tone from the comments your audience liked most on your own posts, and uses them as style examples. You can review what it learned under 🔬 Viral Examples in the sidebar and remove anything that doesn't fit your voice. Off by default. | Once your page has steady engagement. |
When the AI must always reply, or must stay quiet
| Setting | What it does |
|---|---|
| 🎯 Keyword Triggers | Comments containing your keywords (for example price, buy, how much, available) always get a reply and are never randomly skipped. |
| 🎯 Custom Lead Keywords | Your own business words that send a comment to the Leads tab and also guarantee a reply. These add to the built-in lead words. |
| ⚡ Per-Keyword Response Rules | For a given keyword, send an exact canned reply (no AI) or give the AI a different instruction for just that keyword. Rules are checked in order and the first match wins. |
| 📬 Auto-DM on Keyword Trigger | Sends a private message to a commenter who used a keyword. Put {link} in the message to insert your link. Facebook only allows this if the person has messaged your page before. The same person never receives the same DM twice within 24 hours. |
| ⚡ Auto-DM Reply Speed | How quickly the auto-DM goes out after a keyword comment — a range, or an exact number of seconds (up to 30 minutes). |
| 🧱 Content Firewall | Rules for topics, words or names the AI should never engage with. A matching comment gets no reply and no draft. Every block is counted per rule and shows a Content Filter badge in your Logs. |
| 🔔 Watch Phrase Alerts | If a comment or message contains one of your phrases (a competitor, “refund”, a sensitive topic), the AI still writes a reply but holds it for you. You get an email with the draft and can edit and send it from Logs. Look for the 🔔 HELD badge. Needs a contact email in your Profile. |
| 🔁 Conversation Depth Limits | How many replies deep the AI goes in one thread. 1 (default, recommended) means one reply per thread. Raise it to allow back-and-forth. Each reply counts against your plan. See Section 21. |
Alerts and protection
| Setting | What it does |
|---|---|
| 🔔 Safety Alert Notifications | Get notified when a safety check, a Content Firewall rule, or a malicious-comment attempt fires. Choose which events, how often (instantly, daily digest, or weekly digest), and where (email, Microsoft Teams). Useful for moderation teams, schools and compliance. |
| 🚨 Negative Sentiment Alert | Emails you when a spike of spam, phishing or hostile comments appears on this page. |
| 🛡️ Auto-Block Spammers & Phishing | Silently blocks accounts that look like spammers, phishing-link posters or bots. Off by default — turn it on if you see a lot of spam, and review the Moderation panel regularly while it is on. |
| 🧪 A/B Prompt Testing | Splits comments 50/50 between your Prompt A and a Prompt B so you can compare which one performs better. Replies are tagged A or B in your Logs. |
Automatic content (optional)
These post to your page on their own, within a weekly limit you choose. All are off until you turn them on, and results appear in Polls & Q&A.
| Setting | What it does |
|---|---|
| 🗳️ Auto-Generate Polls & Q&As | Posts polls or Q&As based on your page's persona. |
| 📜 AI History, Trivia & Engagement | Posts history facts, trivia or short community prompts about your page's subject. Choose the content types and topics, and a list of words to avoid. |
| 📢 AI Broadcast Posts | Short question-style posts designed to draw quiet followers into the comments. |
| 🔁 Revive Top Topics | Brings back a fresh angle on a topic that did well before and has gone quiet (3, 7, 14 or 30 days). No one is named. |
| 📈 Top Post Replication | Once a week, studies your best-performing posts and posts a new variation. |
| 🏆 Loyalty Leaderboard Posts | A monthly shout-out to your top returning commenters. |
| ⏰ Peak Hour Scheduler Lock | Publishes automatic posts only during your audience's most active hour, which your Analytics page shows. |
Instagram and reviews
Instagram-specific automation, Reel recommendations in DMs, and Business Review replies have their own cards further down the same page. See Section 18 for Instagram.
10. Reply Confidence & Review Modes
Every reply the AI writes gets a confidence score from 0% to 100%. It answers one question: how much does this reply deserve a second look from a human?
What the score means
| Score | Band | Meaning |
|---|---|---|
| 80% and up | 🟢 High | Simple and grounded in what the commenter and the post said. Safe to leave on autopilot. |
| 50% – 79% | 🟡 Medium | Contains something worth a glance, such as a specific name, number, link or promise. |
| Under 50% | 🔴 Low | Several risk signs at once. Worth reviewing before it is public. |
A score drops when a reply mentions details it could not verify from the comment or the post (names, numbers, prices, links, contact details), makes a commitment or promise, touches a sensitive topic, or just repeats the commenter.
Where to see it
- Comment Logs: every reply shows a confidence badge, and the 🛡️ Confidence card at the top shows how often you edited low-confidence replies versus high-confidence ones.
- Analytics → 🛡️ Reply Confidence: your average, what is pulling it down, what to do about it, and whether the score actually predicts the replies you edit. See Section 15.
Review modes
Choose a mode in the Confidence card on the Logs page:
| Mode | What happens |
|---|---|
| Record only | Scores are saved and shown, but nothing is held back. Replies post as normal. |
| Auto (recommended) | SocialConductor checks daily whether the score really predicts the replies you edit, and turns holding on or off for you. Every change it makes is listed on the card. |
| Always hold below… % | You pick a cut-off. Any reply scoring under it is held as a draft for you to review, edit and send from Logs. |
What to do when your average is low
- Read the lowest-scored replies in Comment Logs. If they were right, the score is just being cautious.
- If they were wrong, look at What is pulling it down in Analytics. Each cause comes with a fix.
- Add the facts that matter (product names, models, prices, dates, specs) to your System Prompt, so the AI works from your real information instead of guessing.
- If the score predicts your edits, switch to Auto, or set “Always hold below” so risky replies wait for you.
- If it does not, leave it on Record only and keep collecting data. It usually takes around 20 scored replies to tell.
11. How Replies Are Protected
Before any reply goes out, SocialConductor runs automatic checks designed to keep your page safe, on-brand and human. When a check stops a reply, the Comment Logs shows a reason badge, so you can always see why something was skipped or held.
What is checked
| Protection | What it does | Your control |
|---|---|---|
| Your own comments | Never replies to comments from your own page or admin accounts, so there are no reply loops. | Built in |
| Spam, scams and phishing | Recognises copy-paste floods, repeated messages, fake giveaways and scam links and does not engage them. | Auto-Block, Moderation |
| Blocked users and personal lists | Ignores people you blocked, and handles friends and family on your personal list the way you chose. | Moderation |
| You are already in the conversation | If you already replied by hand, the AI steps back. It also avoids replying to the same person twice in a short window unless they are replying to you. | Conversation Depth |
| Posts you reserve | Keeps the AI out of any post or video you want to handle personally. | Moderation |
| Low-effort comments | Skips one-word and emoji-only comments that do not deserve a business reply. | Built in (real leads are exempt) |
| Comments aimed at someone else | If a commenter is clearly talking to another person, the AI does not join in. | Built in |
| Sensitive situations | Hostility toward you, legal or liability language, grief, serious illness, mental-health distress, minors, and commenters challenging a fact are never auto-answered. They are held for a human to handle. Threats of violence and signs that someone may hurt themselves get the highest priority: no AI reply, a permanent copy is saved for you, and your Safety Alerts notify you. This covers Facebook and Instagram, in comments and in direct messages. | Safety Alerts |
| Natural pacing | Replies do not land instantly and the AI does not answer literally everything, so your page does not read like an obvious bot. | Be More Human, Timing |
| Your schedule and plan limits | Replies only during your Operating Schedule, and only while your plan has capacity. | Schedule, Plans |
| Final review before posting | Each draft is checked before it is posted. Your Content Firewall, Watch Phrases and Reply Confidence settings can hold a draft for your approval instead of posting it. | Firewall, Confidence |
| Daily safety cap | A hard daily reply ceiling per page protects you from runaway activity during viral posts. You are emailed if it is reached. | Built in |
Held drafts
Anything held for you appears in Comment Logs with an AI-written draft and Send and Edit buttons. Turn on Safety Alert Notifications to be emailed the moment something needs you.
12. The Leads Vault
The Leads Vault makes sure you never lose a customer who comments while your business is closed. It works with the Operating Schedule feature.
How It Works
- A comment arrives while your schedule is closed (for example, 11pm on a Saturday).
- Instead of ignoring it, SocialConductor saves it to the Vault with the commenter's name, the post, and the time.
- When your schedule reopens, the saved comments are answered automatically, with the full context of the original conversation.
- Each comment is answered once — no duplicates.
14. Timing & Natural Pacing
SocialConductor is designed to look like a thoughtful person, not a script.
| Behaviour | What you will notice | Where to adjust it |
|---|---|---|
| Reply delay | Replies appear after a short, varied pause rather than instantly. | Built in |
| Not everything gets a reply | A share of ordinary comments is skipped on purpose, so your page does not answer literally everything. Comments with your trigger keywords are always answered. | Keyword Triggers |
| No double replies | The same person is not answered twice in a short window unless they are replying to you. | Conversation Depth |
| Short and long replies | Reply length can follow the length of the comment. | Be More Human |
| Scheduled posts | Media you schedule is published within a few minutes of its set time. | Media Manager |
| After-hours comments | Saved and answered when your schedule reopens. | Operating Schedule |
15. Analytics Guide
Open it from Dashboard → your page → 📊 Stats. Use the time buttons (24H / 7D / 30D / 90D / All) to change the window.
The Dashboard Overview
The Dashboard shows every page at a glance, with items that need your attention and the day's tips. Directly under the tips is the 🔥 Hottest post right now card:
- It shows the one post getting the most new comments at the moment, with its live comments, reactions and shares and how many comments arrived recently (in the last hour, or the widest window with activity).
- It refreshes by itself about every 45 seconds while the Dashboard is open, so you always know where the action is.
- Open post takes you to the post on Facebook and Comment logs to the replies on it.
- If Facebook cannot be reached for a moment, the card still shows the post with the comments we have handled and marks reactions and shares as unavailable. It recovers on its own.
- It only shows your own pages, and currently covers Facebook posts.
Top Cards
| Metric | What it tells you |
|---|---|
| Total Audience | Total followers on the connected page. |
| Active Conversations | People who engaged in the selected period, with the change versus the previous period. |
| Engagement Rate | People who engaged, as a share of your followers. |
| AI Reply Rate | The share of comments that the AI replied to. |
| ⚡ Avg Response Time | An estimate of how long people wait from their comment to the AI's reply. |
Under them, 🎯 Quick Actions jump to Leads, Templates, Polls & Q&A, Bad Replies, Moderation and Viral Examples.
🎭 AI Voice Health
Shows how often your replies go out without you editing them (the AI Contribution Rate), how many were sent, and how many you edited. A high rate means the AI sounds like you. If it is low, the 💡 AI Voice Recommendation beneath it suggests what to change, and links to your Reply Confidence panel.
📈 AI Quality Over Time
One chart, four lines, one point per day with enough data. Hover any point to see how many replies it is based on.
| Line | Meaning | Better is |
|---|---|---|
| Edit rate | The share of replies sent that day that you edited. | Lower |
| Star rate | The share of replies you starred as great. | Higher |
| Avg confidence | The AI's own score for its replies that day. | Higher |
| Calibration (dashed) | How well that confidence matched reality. 100% means the AI's confidence matched how often you really did not need to edit. | Higher |
When the lines meet or cross
- Confidence and Edit rate: a crossing on its own means nothing — they run in opposite directions. Compare the edit rate with 100 minus confidence instead. At 67% confidence the AI expects about 33% of replies to need edits. Edits well above that mean it missed problems the score cannot see (usually tone or voice): review your prompt. Edits at or below that mean the score is doing its job.
- Confidence and Star rate: no special meaning. Stars are normally far below confidence, so they rarely meet. Both rising together is a very good sign.
- Edit rate and Star rate: edit rate dropping below star rate means you are praising more than correcting. Rising above means you are correcting more than praising — check the voice settings.
- Calibration and Confidence: the dashed line sits on the blue line on days when you edited none of the scored replies. It rises above blue when the score was about right or too cautious. It dips below blue only when you edited more than twice as many replies as the score predicted — meaning confidence was misleading that day.
Above the guide, the Latest reading line explains the most recent day in plain words. Days with very few replies swing hard (1 edit out of 1 reply reads as 100%), so judge trends, not single days.
🛡️ Reply Confidence panel
- Your average and its band (Healthy, Moderate or Needs attention), over the selected window.
- What to do — concrete steps that change with your numbers (see Section 10).
- What is pulling it down — the most common causes with how many replies each affects, and a fix for each.
- Does the score predict your edits? — edit rates for Low, Medium and High replies. If Low replies are edited much more than High ones, the score is working and holding replies is worth turning on.
- Mode — your current review mode, with a button to change it in Comment Logs.
Other charts and tables
- Engagement Timeline: daily interactions. Drag to zoom.
- Peak Activity Hours: when your audience is most active (shown in UTC). Use it to set your operating hours and Peak Hour lock.
- Top Engaged Users: your most active commenters.
- 📊 Engagement Score Per Post: posts ranked by conversation quality — it weighs the number of different people who commented more than the raw comment count.
- AI usage: AI calls, tokens and estimated cost for the period.
Optimization Insight
If your activity suggests a different plan would serve you better, a 🚀 Optimization Insight banner appears with a specific recommendation.
16. Reading the Comment Logs
Access via: Dashboard → any page card → 📋 Logs
The Conversation View
Each log entry is displayed as a chat bubble pair:
- Grey bubble (left): The user's original comment or message
- Blue bubble (right): The AI's reply. If empty, a protection check skipped the comment, it was held for you, or Simulation Mode was on.
Log Types Explained
| Entry | Meaning |
|---|---|
| Comment reply | A public comment that received an AI reply |
| Message reply | A Messenger or Instagram DM that received an AI reply |
| Simulation | The AI wrote a draft but it was NOT posted (Simulation Mode was on) |
| 🔔 Held | A draft waiting for you to review, edit and send |
| Saved for later | A comment received outside your operating hours, answered when your schedule reopens |
| Skipped | A protection check or one of your rules chose not to reply. The badge tells you why. |
| Read / Button tap | Someone read a message the AI sent, or tapped a quick-reply button on your page |
Every reply also shows a confidence badge. See Section 10.
Searching & Filtering
- Use the search bar to find logs by user name, message text, or AI reply text
- Use time filters (24H / 7D / 30D) to narrow the view
- Use per-page dropdown (20/50/100) to see more records at once
- Use Export CSV to download all log data for CRM import or offline analysis
17. Alerts & Notifications
Configure alerts in ⚙️ Profile → Alert Triggers. Alerts go to your registered email address. Safety and content alerts for a specific page are set in Edit AI.
| Alert | When it is sent |
|---|---|
| Usage Warning | When a page has used most of its daily reply allowance |
| Daily Safety Cap Reached | When a page reaches its hard daily ceiling — critical |
| Held Reply | When a Watch Phrase or a sensitive situation holds a draft for your review |
| Billing Alert | Upcoming plan expiry or payment issues |
| Login Alert | A new device or browser signed in to your account |
Email frequency can be set to Immediate, Daily Digest, Weekly Summary, or Disabled. On iPhone you can also receive push notifications (Section 30).
18. Instagram Features
SocialConductor.AI supports both Facebook and Instagram through the same platform. Instagram is connected via your Facebook Business account or directly as an Instagram Business/Creator account.
Connecting Instagram
On the login page, use Login with Facebook if your Instagram Business account is linked to a Facebook Page (most common), or Continue with Instagram Only for standalone Instagram Business/Creator accounts. After connecting, you'll see your IG account listed under each Facebook Page it's linked to on the Dashboard.
Instagram Comment Replies
When someone comments on your Instagram posts, the AI generates and posts a reply — exactly like Facebook comments. Log entries show a 📸 Instagram badge so you can distinguish them from Facebook activity at a glance.
Instagram DMs
Instagram Direct Messages are handled automatically when DMs is toggled ON in ⚙️ Edit AI. The AI reads the incoming DM, generates a contextual reply, and sends it back via the official Messenger API. Requires instagram_manage_messages permission.
Editing Instagram Replies
Instagram does not allow editing comments via API. When you click ✏️ Edit on an Instagram log entry, SocialConductor deletes the original reply and posts a new one with your edited text. The log entry is updated with the new comment ID automatically.
Platform Filter in Logs
The Logs page has a tab bar at the top: 🌐 All, 🔵 Facebook, and 📸 Instagram. Click any tab to see only that platform's activity. The filter persists across time frame changes.
Instagram Analytics
When Instagram is linked, the Analytics page shows a dedicated Instagram Insights card with: follower count, total posts, 28-day reach, impressions, profile views, follower delta, and a recent media grid. The AI Insight Report also incorporates your Instagram data alongside Facebook metrics for cross-platform recommendations. Requires instagram_manage_insights Advanced Access.
instagram_basic — comment reading and reply postinginstagram_manage_messages — DM reading and sending (Advanced Access)instagram_manage_insights — follower metrics, reach, impressions (Advanced Access)
19. IG Following & Personal List
You may not want the AI to automatically reply to accounts you personally follow on Instagram, or specific Facebook commenters you've marked as personal contacts. The Personal List and IG Following Sync give you granular control.
How It Works
When someone on the Personal List or IG Following list comments, the AI still generates a reply — but holds it as a draft instead of posting. You'll see it in the Logs with a 📸 IG Following — DRAFT HELD or 🙋 Personal — DRAFT HELD badge, plus a "AI would have replied: …" preview. You can post the draft with one click or write your own reply.
IG Following Auto-Sync
Meta does not expose the following list for Business/Creator accounts through its API. Instead, you import it manually from Instagram's data export — a one-time process you can repeat whenever your following list changes.
How to Import Your Following List
- Open Instagram → tap the ☰ menu (top right) → Settings and activity
- Search "down" in the settings search bar
- Tap Download your information — this opens Meta Accounts Center
- Tap Create export
- Select your Instagram account → under Connections, select Following
- Set the format to JSON → submit the request
- Wait for the email from Instagram (usually a few minutes to hours)
- Download and extract the ZIP → find following.json inside the
connections/followers_and_following/folder - Go to Moderation Panel → 📸 Instagram Following → expand ⬆️ Import from Instagram Data Export → upload the file
Per-Account Toggle
In the Moderation Panel, each person on the Personal List or IG Following list has a toggle switch:
- ✋ Hold (default) — AI generates a draft but holds it for your review
- 🤖 Auto — AI replies normally, just like any other commenter
Adding to Personal List Manually
From the Logs page, click the 🙋 Personal button on any log entry to add that commenter to your personal list. Facebook users can only be added manually (Facebook's API does not provide a friends/following list for Pages).
20. Moderation Panel
Accessible from the sidebar or via the Logs page, the Moderation Panel gives you full control over who the AI responds to.
Sections
| Section | What it controls |
|---|---|
| 🚫 Blocked Users | AI ignores all comments/DMs from these users silently |
| 📸 Instagram Following | Accounts auto-synced from your IG; AI holds drafts by default, toggleable per account |
| 🙋 Personal List — Manual | Accounts you've manually added; same draft-hold behaviour, same toggle |
| 👁️ Hidden Users | Comments from these users are processed normally but hidden from the Logs view |
Search
Use the search bar at the top of the Moderation Panel to filter any list by username. The search applies to all sections simultaneously.
Pagination
Each section shows 20 entries per page. For large IG Following lists, use the page number controls at the bottom of each section to navigate.
CSV Exports
Three export buttons at the top right download each list as a CSV file:
- ⬇️ Blocked CSV — username, reason, blocked date
- ⬇️ IG Following CSV — username, bot reply status, date added
- ⬇️ Personal CSV — username, bot reply status, date added
The Logs page also has an ⬇️ Export CSV button in the timeframe bar that downloads your last 5,000 interactions including all message content, timestamps, and reply types.
21. Conversation Depth Limits
By default the AI replies once per thread (depth = 1). That prevents runaway back-and-forth that uses up your daily replies and can feel spammy. Raise the limit per platform in ⚙️ Edit AI → 🔁 Conversation Depth Limits.
How it works
| Platform | How depth is counted |
|---|---|
| 📘 Facebook Comments | Replies the AI has made on that post thread |
| 💬 Facebook Messenger | Replies to that person in that conversation |
| 📸 Instagram Comments | Replies on that comment thread |
| 📩 Instagram DMs | Replies to that sender today (resets daily) |
In the Logs
When the limit is reached, the entry shows a red 🔁 Depth Limit badge explaining how many times the AI replied, the maximum, when the last reply went out, and a link to the setting.
Each reply counts against your plan
Every reply, at any depth, counts toward your daily plan allowance. Keeping depth at 1 keeps your usage lowest.
22. Lead Funnel
The Lead Funnel converts first-time DM senders into buyers using an automated sequence — without requiring any third-party tools.
Setting it up
Go to ⚙️ AI Settings → 🎯 Lead Funnel. Enable it for Facebook, Instagram, or both. Then configure:
| Field | Purpose |
|---|---|
| Welcome Message | Sent on first DM. Should greet them warmly and ask which topic they want to learn about. End with a question to prompt them to tap a button. |
| Topic 1–3 Button Labels | Short labels (max 20 chars) shown as quick-reply buttons. E.g. "Train Photography" |
| Topic 1–3 Reel Links | Instagram/Facebook reel URL sent when they tap that topic button |
| Topic 1–3 DM Messages | Sent before the reel link — 2–3 sentences of genuine value about that topic |
| CTA After Reel | One sentence appended after every reel link (e.g. "Let me know what you think!") |
AI Generation
Click ✨ Generate with AI to have the AI write all fields automatically. You can seed it from:
- None — enter your niche and topic hints manually
- 🅰️ Prompt A — uses your existing AI persona as the voice reference
- 🅱️ Prompt B — uses your B variant if configured
Always review and edit the generated content before saving — the AI gives you a strong starting point that you personalise.
Funnel Contacts
Every person who enters the funnel is tracked in the Funnel Contacts table (expandable at the bottom of the Lead Funnel settings). Columns show their PSID (anonymised), platform, current stage (welcomed → topic_sent → in_automation), which topic they chose, and last activity time.
23. Block & Hide — Platform-Level Actions
The Block and Hide buttons on the Logs page act on Facebook itself, not just inside SocialConductor.
Block User
Clicking 🚫 Block User on a log entry does two things:
- Adds the person to your Blocked list — the AI ignores all their future comments and DMs.
- Blocks them from your Facebook Page, so they can no longer comment publicly.
Hide Comment
Clicking 👁️ Hide Posts does two things:
- Hides that person's entries from your Logs view.
- Hides that specific comment from your Page's public view. The commenter can still see it (Facebook's standard hide behaviour), but nobody else can.
24. Bell Notifications
The 🔔 bell icon in the top-right topbar appears on every page and shows system alerts relevant to your account.
Alert types
| Alert | Trigger | Resets |
|---|---|---|
| 🛠️ Maintenance | A system message inserted by SocialConductor admins | When the message is removed |
| ⚠️ Near Limit | A page reaches 90% of its daily reply plan | Next day (key includes date) |
| 🚨 At Limit | A page hits 100% of its daily reply plan — AI stops replying | Next day |
Dismissing alerts
Click the ✕ button on any alert to dismiss it. Dismissed alerts stay dismissed for your account. Usage alerts reappear the next day automatically since their key includes today's date. Maintenance alerts stay dismissed until a new message is posted.
The badge
The number on the bell shows how many active, undismissed alerts you have.
25. Security & Privacy
The access that lets SocialConductor work with your Facebook and Instagram accounts is stored encrypted, and is only unlocked at the moment it is needed. Everything travels over encrypted connections.
Every page has its own prompt, settings, data and logs. One customer's information is never visible to, or used for, another's.
Comments are treated as content to respond to, never as instructions. Attempts to make the AI ignore its rules or reveal private settings are recognised and not followed.
Messages from Facebook and Instagram are verified as genuine before anything happens, and forged requests are rejected.
Sensitive actions on your account are protected against cross-site request forgery and other common web attacks.
Requests are rate-limited, including those from integrations and the mobile app, to protect your account and the service.
Pause replies, switch to Simulation Mode, hold drafts, use Vacation Mode, or disconnect a page at any time. You can also request deletion of your data.
26. Billing & PayPal Integration
How Payments Work
- Select one or more pages using checkboxes on the Dashboard
- A yellow billing bar appears — choose your plan (Basic/Enhanced/Enterprise) and billing type (30 Days or Recurring)
- The total is calculated server-side (not modifiable by the client)
- Click the PayPal button and complete payment in the PayPal pop-up
- On success, the selected pages are instantly upgraded in the database
- A subscription expiry date is set 30 days from payment
Automatic Downgrade
When you log in to the dashboard, the system checks all your pages for expired subscriptions. Any page whose subscription has ended is automatically moved to the Free plan. You will see a notification in the dashboard.
Coupon Codes
Promo codes can be redeemed in the "Redeem Coupon" bar on the Dashboard. Each code adds a fixed number of bonus credits to a selected page. Bonus credits are used as an overdraft once the daily plan limit is reached. Each coupon is single-use.
27. Troubleshooting
❓ The AI isn't replying to comments
1. Comment Reply toggle — Is it ON in ⚙️ Edit AI?
2. Simulation Mode — Is it OFF? If ON, replies go to Logs only.
3. EULA — Have you accepted the Terms of Service? Check Profile page.
4. Operating Schedule — Is it enabled but the current time is outside your set hours?
5. Short comments — One-word or emoji-only comments ("Cool!") are skipped on purpose.
6. Your own comments — The AI never replies to your own admin account.
7. Held or skipped — Check Comment Logs for a 🔔 Held draft or a Skipped badge explaining why (see Section 11).
8. Daily Limit — Has the page hit its daily reply limit? Check Dashboard stats.
9. Trial Status — Is your trial expired (Day 14+)? Upgrade or check the banner.
❓ A reply was held and I did not expect it
❓ My average confidence is low. What should I do?
❓ The Hottest post card shows a dash for reactions or shares
❓ The iPhone app will not sign in
❓ "Post Now" button shows an error on the Logs page
❓ Logs page shows no activity
2. Try the time filter "All" to see historical data.
3. If you recently changed your Facebook password or permissions, reconnect your page from the Dashboard (a banner appears if Facebook asks you to sign in again).
4. Make sure Comment Reply or Messenger Reply is switched on in Edit AI.
❓ Analytics charts show no data
❓ Image editor is slow to load or shows a blank canvas
❓ Facebook OAuth shows "This app is in development mode"
❓ PayPal payment succeeded but plan was not upgraded
Email [email protected] or call 571-758-2754. Include your Page ID, a description of the issue, and screenshots if available. Typical response time: 24–48 hours (Mon–Fri).
28. Camera Direct Upload (SFTP)
Camera Direct Upload lets you push photos straight from a camera body into your Media library over a private, encrypted SFTP connection. Modern Canon, Nikon, and Sony cameras can FTP images as you shoot — this feature gives each account its own isolated SFTP login, auto-develops the images (including RAW), and drops them into an approval queue. It was built for event, airshow, and trackside photographers who want shots online minutes after pressing the shutter.
How it works
- Provision a session. In the Camera panel, name your shoot and click Provision. You receive a dedicated SFTP host, port, username, and password. The password is shown once — store it in your camera's FTP settings right away.
- Configure your camera. Enter the host/port/username/password in your camera's FTP/SFTP transfer settings. Passwords are alphanumeric-only for compatibility with camera virtual keyboards (Canon 1DX/R-series reject special characters).
- Shoot. As images transfer, the server picks them up automatically, develops RAW files, applies adaptive enhancement, and stores the result.
- Review & approve. Uploaded shots land in the Ingest queue. Approve the keepers (they move into your Media library and become postable like any other image) or reject the rest.
Image processing
Every upload is processed entirely in memory and stored exactly like a web upload, so it works with scheduling, captions, and posting with no extra steps. When AI editing is enabled, your photos get gentle automatic improvements and are resized for posting. With AI editing off, RAW files are still converted but otherwise left untouched.
| Supported | Formats |
|---|---|
| JPEG | .jpg / .jpeg |
| Canon RAW | .cr3 / .cr2 / .crw |
| Nikon RAW | .nef / .nrw |
| Sony RAW | .arw / .srf |
| Adobe DNG | .dng |
Security & isolation
- Each account gets its own private upload login — you can only ever see your own uploads.
- SFTP passwords are stored encrypted at rest and can be rotated at any time from the Camera panel (rotating also re-creates the login if it was lost during a server rebuild).
- Every state change (provision, rotate, file received, ingest, approve, reject) is written to an audit event log.
- Upload paths are validated to block path-traversal attempts before any file is processed.
29. OpenClaw & Claude Code
OpenClaw lets you run your SocialConductor pages from outside the web dashboard — from a chat app, from Claude Code, or from the SocialConductor iPhone app. Ask in plain language (“pause replies on my airplanes page”, “show me yesterday's leads”) and your assistant does it for you, without opening a browser.
Linking your account
- Ask your chat app or the mobile app for a link. You receive a one-time link that expires quickly.
- Open the link and sign in with Facebook, the same way you do on the website. This ties the connection to your real pages.
- Once linked, your app or assistant is authorised. There is no password to share or paste.
If a link says it has expired, just ask for a fresh one. You can have it set up again at any time.
What you can do
| Area | Examples |
|---|---|
| Monitor | Live status of every page, comment logs, held drafts, leads, blocked users, the viral examples list, and safety events. |
| Act | Post a manual reply, regenerate an AI reply, approve held drafts in bulk, hold or release replies, block or unblock people, switch Vacation Mode on or off, and toggle Instagram Live auto-reply. |
| Configure | Read and update your System Prompt and your AI settings. |
| Analyze | Standard and enhanced analytics, A/B results, sentiment trends, commenter profiles, top videos, and an AI-written summary of what is working and what to watch. |
| Teach | Give the AI examples of replies you like so it learns your voice over time. |
| Reviews | Read, draft, generate and post replies to Business Reviews. |
The Magic Prompt
Instead of writing a System Prompt from scratch, ask for a Magic Prompt. It reads your Facebook Page's profile (bio, about, description, categories) and drafts a tailored prompt, which you can steer with optional hints about your voice, your audience, and things to avoid. It is the same feature as “auto-generate prompt” on the website (Section 4).
Using it with Claude Code
Add the SocialConductor skill to Claude Code (or any OpenClaw-compatible assistant), link your account once, and you can manage your pages by chatting. The skill describes what it can do, so you can simply ask “what can you do for my page?”.
Safety and privacy
- Access is limited to the pages you linked. Nobody else's data is reachable, exactly as on the website.
- Usage is rate-limited to protect your account.
- Sensitive changes, like sending a reply or changing your prompt, only happen when you ask for them.
- To remove access, contact support and we will disconnect it for you.
30. iPhone App
The SocialConductor iPhone app puts your comment automation in your pocket. It is available on the App Store and shows the same data as the web dashboard, so anything you do in the app appears on the web and the other way round.
Signing in
- Open the app and tap to connect. It opens a Facebook sign-in, the same as on the website.
- Approve access. You return to the app, already signed in.
- Your sign-in is kept in the iPhone's secure storage (the Keychain) — never as plain text — so you do not need to sign in again each time.
What you can do in the app
- Chat view of conversations across your platforms, with date separators and a tab for each platform.
- Status and control: pause or resume replies, hold drafts, and turn Vacation Mode on or off.
- Comment logs with the comment's context, and one-tap AI reply regeneration inside the reply editor.
- Leads and moderation: review captured leads, block or unblock people, and post manual replies.
- Instagram Live auto-reply switch in settings.
- AI Insights card with a short written summary of what is working and what to watch.
- Magic Prompt for quick onboarding.
- Push notifications when the AI posts a reply for you (not in Simulation Mode) and when a new Business Review arrives. Allow notifications the first time the app asks.
Coming next
Facebook and Instagram are fully supported. YouTube and TikTok control from the app, deeper analytics views, and per-platform settings screens are on the way. Until then, use the website for those, and email alerts (Section 17) to stay on top of activity.
If sign-in stalls
31. Contact & Support
Reach the SocialConductor.AI team directly. Typical response time is 24–48 hours, Monday–Friday.
| Sales | [email protected] Plans, agency/multi-account setups, and upgrades. |
| Support | [email protected] Technical issues, billing questions, and account help. Include your Page ID and screenshots. |
| Phone | 571-758-2754 Mon–Fri. Email is fastest for issues that need logs or screenshots. |
For account-specific requests, email from the address on your account and include your Page ID so we can verify and resolve faster.
13. Social Listening
Social Listening is the AI's ability to understand the context of a conversation — not just the single comment.
What the AI Reads Before Replying
How It Affects Replies