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1. How SocialConductor.AI Works

SocialConductor.AI connects your Facebook and Instagram accounts to an AI assistant that answers public comments and direct messages in your own voice — around the clock, inside the rules you set.

End-to-End Flow

📡
Listen
A new comment or message arrives
→
🛡️
Check
Spam, sensitive topics and your rules
→
🧠
Understand
Reads the post and the conversation
→
✨
Write
Drafts a reply in your voice
→
⏳
Pause
A natural, human-like delay
→
📢
Publish
The reply is posted for you

Key Concepts

ConceptWhat It Means
Page (Account)Each Facebook Page or Instagram account you connect has its own AI prompt, settings, schedule, and usage limits. Nothing is shared between accounts.
System PromptThe AI's personality script. Defines tone, rules, and topics for your specific business or community.
AI SettingsSwitches that shape how replies sound and when they are held for you. See Section 9.
Reply ConfidenceA score on every reply showing how much it deserves a second look. See Section 10.
Simulation ModeThe AI writes draft replies to your Logs but does NOT post them publicly. Safe for testing.
Leads VaultComments that arrive outside your business hours are saved and answered when your schedule reopens.
Social ListeningThe AI reads the original post and the recent conversation to understand context before it replies.
Activity LogA full record of every comment and AI response, searchable and exportable.

2. Trial Period & Subscription Plans

Your 14-Day Free Trial

Every new account starts with a 14-day free trial — no credit card required. Here is exactly what happens at each stage:

PeriodStatusWhat Works
Days 0–13 🎉 Trial Active Full access — live AI replies, both channels, all features at Free plan limits.
Days 14–30 ⚠️ Simulation Only AI generates log entries but does NOT post publicly. No plan upgrade = simulation mode forced ON.
Day 31+ 🔴 Polling Disabled Automatic replies are paused. Messenger and Comments are disabled until a paid plan is activated.
Any time 💳 Paid Plan Active Full unrestricted access based on your chosen plan tier (Basic / Enhanced / Enterprise).
💡 Trial Reset: If you upgrade during Days 14–30, live posting is immediately restored. Your data and logs are never deleted — only polling is paused.

Subscription Plans

Free
$0
15 replies/day
5 image uploads
Basic analytics
Basic
$29/mo
30 replies/day
10 image uploads
Full analytics
Enhanced ⭐
$59/mo
60 replies/day
15 image uploads
Advanced features
Enterprise
$149/mo
80 replies/day
30 image uploads
Priority support

Plans are per-page per-month. Select pages using checkboxes on the Dashboard and use PayPal checkout. Hard daily safety cap: 1,000 replies per page, regardless of plan — this protects your account from Facebook velocity bans.

3. Setup Wizard

New users are automatically redirected to the 6-step Setup Wizard after their first Facebook login. You can re-run it at any time from the sidebar.

StepWhat You DoWhy It Matters
1 — Accept TermsReview and accept the EULA & Privacy PolicyRequired for GDPR compliance and to enable live posting
2 — System PromptWrite or auto-generate your AI's personalityControls every reply the AI will ever make
3 — Operating HoursSet active days and hoursEnsures AI only responds during business hours; Vault captures off-hours leads
4 — Enable ChannelsToggle Comments and/or MessengerChoose which interactions the AI handles
5 — Analytics TourLearn to read Stats and LogsUnderstand your data for informed decisions
After completing the wizard, all settings can be changed anytime via ⚙️ Edit AI on any page card in the Dashboard.

4. The System Prompt

The system prompt is the most important setting in the app. It defines who your AI is and how it speaks. The AI reads this prompt before every single reply — it is never visible to your customers.

What to Include

  • Business identity: Your business name, industry, and what you sell or do.
  • Tone of voice: Friendly, professional, concise, enthusiastic, formal, etc.
  • Key information: Hours, location, contact details, website URL.
  • Response rules: "Always end with our phone number" or "Never discuss competitor pricing".
  • Call to action: "When someone asks about orders, direct them to example.com/order".
  • Length limit: "Keep all responses under 2 sentences" or "Use bullet points for FAQs".

Example Prompts

🍕 Restaurant Example
You are "Mario's Trattoria Assistant", a warm and welcoming helper for our Italian restaurant in Chicago. We serve authentic pasta, pizza, and seafood. Our hours are Mon–Sat 11am–10pm, Sun 12pm–8pm. For reservations, always mention our website (www.mariostrattoria.com) or phone (312-555-0199). When customers ask about specials, mention that our chef posts daily specials on our Facebook page. Keep responses under 3 sentences and always end with "Buon appetito! 🍝"
💅 Beauty Salon Example
You are the AI assistant for "Glow Studio" — a boutique hair and nail salon in Austin, TX. You are friendly, upbeat, and conversational. Our services include haircuts, coloring, manicures, and facials starting at $35. For bookings use our online scheduler at glowstudio.com/book. If asked about pricing, always say prices "start from" rather than quoting exact totals. Never promise specific appointment times — always direct people to book online. End every reply with a beauty-related emoji.
🏋️ Fitness Studio Example
You are the virtual assistant for "IronCore Gym". You are motivational, direct, and energetic. We offer personal training, group classes (HIIT, yoga, spin), and open gym 24/7. Monthly memberships start at $29. For new member inquiries, direct them to our "Free 7-Day Pass" offer at ironcoregym.com/trial. When someone asks about classes, tell them our schedule is posted every Monday. If someone mentions an injury or medical concern, always recommend they consult a doctor first. Keep responses to 2–3 sentences max.
⚠️ What NOT to Include: Passwords, API keys, personal phone numbers you don't want public, competitor names you don't want the AI to mention, or anything that would be embarrassing if screenshotted and shared publicly.

5. Operating Schedule

The schedule controls when the AI processes incoming comments. This is critical for businesses that want to maintain a "human feel" — a comment at 3am getting an instant reply can feel unnatural.

Schedule Modes

ModeBehaviorBest For
Fixed Replies only within your exact set hours (e.g., 9am–5pm) B2B companies, law firms, medical offices
Random / Intermittent Replies within your set hours but adds ±30 minute variance to response timing Restaurants, retail, any brand wanting natural human-like behavior
Disabled AI replies 24/7 with no schedule restriction E-commerce, global brands, 24/7 support pages

The Leads Vault

When a comment arrives outside your schedule, it is saved to the Leads Vault and answers it automatically once your schedule reopens — so no lead is ever lost.

✅ Example: A customer comments on your post at 11pm (outside your 9am–5pm window). Their comment is saved. At 9:01am the next day, the AI automatically replies to their comment as if it just saw it.

6. Channels: Comments & Messenger

Comment Reply

When enabled, the AI monitors your Facebook Page's public posts for new comments and replies automatically. The AI reads the full thread context (original post + recent comments) before generating a response.

  • Reply Threading: The AI can have multi-turn conversations. If a user replies to your AI's comment, the bot will continue the conversation thread.
  • Self-Reply Protection: The AI will never reply to comments made by your own Page admin account.
  • Conversation Detection: If a user continues a conversation (replying to the AI), the 60-minute deduplication window is bypassed to allow natural back-and-forth.

Messenger Reply

When enabled, the AI handles incoming Messenger DMs. It also captures:

  • Postbacks / Button Clicks: Logged when users tap buttons on your Page's quick replies.
  • Read Receipts: Logged when users read AI-sent messages (shown in your Logs).
Facebook Note: Messenger functionality requires your Facebook app to have the pages_messaging permission and the Page to be live (not in Development mode).

7. Simulation Mode

Simulation Mode is a critical safety feature. When enabled, the full AI pipeline runs — comment detected, prompt processed, response generated — but the reply is saved to your Logs only and never posted to Facebook.

When to Use Simulation Mode

  • When you first set up a new page and want to test your prompt.
  • After making major changes to your system prompt.
  • Before a product launch or campaign, to preview AI replies.
  • If you have concerns about a specific type of comment (test with a friend's account).

Publishing Simulated Replies

In the Logs view, simulation entries have a 🚀 Post Now button. Click it to manually publish the AI's draft reply to Facebook — giving you editorial control over each response.

🔴 Auto-Forced: During the Days 14–30 trial grace period (no paid plan), Simulation Mode is automatically forced ON and cannot be disabled. Upgrade your plan to restore live posting.

8. Media Manager

The Media Manager is your image library and social publishing scheduler. It posts images directly to your Pages.

Upload & AI Caption

When you upload an image, the AI looks at it. Within seconds you receive 3 ready-to-post captions:

  • 😂 Funny — Casual, lighthearted tone with humor
  • 👔 Professional — Formal, brand-focused copy with hashtags
  • 🔥 Viral — High-energy caption optimized for engagement

Visual Editor

Click 🎨 Edit Image to open the in-browser image editor. Features include: crop, resize, rotate, flip, apply filters (brightness, contrast, blur), add text overlays, and draw annotations. Edits are saved as a new copy — the original is preserved.

Scheduling

Select images using checkboxes, then use the bulk action bar to:

  • Schedule to Specific Date: Choose exact date/time for publication.
  • Random Future: System picks a random time in the near future to spread posts naturally.
  • Post Now: Immediately publish to the selected Page.

The scheduler runs every 5 minutes. Published posts show a 🔗 View button linking directly to Facebook.

Storage Limits

PlanDaily UploadsStorage
Free5 images/day50MB total
Basic10 images/day50MB total
Enhanced15 images/day50MB total
Enterprise30 images/day50MB total

📷 Shooting on a real camera? You can upload straight from a Canon, Nikon, or Sony body (including RAW) over a private SFTP connection — see Section 28 — Camera Direct Upload.

9. AI Settings Guide

Open Dashboard → your page → ⚙️ Edit AI to find every setting below. Each setting applies to one page only, so you can run a playful community page and a formal business page side by side. Changes take effect on the next reply — no restart needed.

Tip: Change one setting at a time and watch your Logs for a day or two. That way you know exactly which change caused what.

How replies sound

SettingWhat it doesWhen to use it
🎭 Reply ToneOverrides the tone for every reply on this page, whatever your System Prompt says. Leave it on Auto to let your prompt decide.You want one consistent mood (for example always warm, or always concise).
🙃 Be More HumanMixes short, casually typed replies in with your normal full-length ones, and matches the length of what the commenter wrote. Links, phone numbers, emails, numbers and the commenter's name are never altered. Set how often with the slider: 0% never, 50% mixed, 100% always.Community pages where answering every comment the same way feels robotic. 50% is a good starting point.
💬 Thread BaitEnds comment replies with one specific, personal follow-up question based on what the commenter said, to keep a conversation going. Applies to comment replies only — never to DMs or held drafts.Community and enthusiast pages. Not recommended for support or sales pages.
✨ Engagement StyleMakes replies more conversation-starting. Choose Balanced (history or a playful take, whichever fits), History / Trivia (a real fact about the subject), or Playful Take (a friendly enthusiast opinion that invites debate). It stays on your page's topic, avoids politics, religion and tragedy, and never invents facts. Comment replies only.Pages where discussion matters more than quick answers.
  … Honest engagementA sub-option of Engagement Style. When a commenter gets a checkable fact wrong, the AI politely says so instead of praising a wrong answer. It only corrects when confident, and it never pushes back on someone's personal opinion or favourite.Quiz posts and “name the…” posts.
🔬 Viral IntelligenceLearns your community's tone from the comments your audience liked most on your own posts, and uses them as style examples. You can review what it learned under 🔬 Viral Examples in the sidebar and remove anything that doesn't fit your voice. Off by default.Once your page has steady engagement.

When the AI must always reply, or must stay quiet

SettingWhat it does
🎯 Keyword TriggersComments containing your keywords (for example price, buy, how much, available) always get a reply and are never randomly skipped.
🎯 Custom Lead KeywordsYour own business words that send a comment to the Leads tab and also guarantee a reply. These add to the built-in lead words.
⚡ Per-Keyword Response RulesFor a given keyword, send an exact canned reply (no AI) or give the AI a different instruction for just that keyword. Rules are checked in order and the first match wins.
📬 Auto-DM on Keyword TriggerSends a private message to a commenter who used a keyword. Put {link} in the message to insert your link. Facebook only allows this if the person has messaged your page before. The same person never receives the same DM twice within 24 hours.
⚡ Auto-DM Reply SpeedHow quickly the auto-DM goes out after a keyword comment — a range, or an exact number of seconds (up to 30 minutes).
🧱 Content FirewallRules for topics, words or names the AI should never engage with. A matching comment gets no reply and no draft. Every block is counted per rule and shows a Content Filter badge in your Logs.
🔔 Watch Phrase AlertsIf a comment or message contains one of your phrases (a competitor, “refund”, a sensitive topic), the AI still writes a reply but holds it for you. You get an email with the draft and can edit and send it from Logs. Look for the 🔔 HELD badge. Needs a contact email in your Profile.
🔁 Conversation Depth LimitsHow many replies deep the AI goes in one thread. 1 (default, recommended) means one reply per thread. Raise it to allow back-and-forth. Each reply counts against your plan. See Section 21.

Alerts and protection

SettingWhat it does
🔔 Safety Alert NotificationsGet notified when a safety check, a Content Firewall rule, or a malicious-comment attempt fires. Choose which events, how often (instantly, daily digest, or weekly digest), and where (email, Microsoft Teams). Useful for moderation teams, schools and compliance.
🚨 Negative Sentiment AlertEmails you when a spike of spam, phishing or hostile comments appears on this page.
🛡️ Auto-Block Spammers & PhishingSilently blocks accounts that look like spammers, phishing-link posters or bots. Off by default — turn it on if you see a lot of spam, and review the Moderation panel regularly while it is on.
🧪 A/B Prompt TestingSplits comments 50/50 between your Prompt A and a Prompt B so you can compare which one performs better. Replies are tagged A or B in your Logs.

Automatic content (optional)

These post to your page on their own, within a weekly limit you choose. All are off until you turn them on, and results appear in Polls & Q&A.

SettingWhat it does
🗳️ Auto-Generate Polls & Q&AsPosts polls or Q&As based on your page's persona.
📜 AI History, Trivia & EngagementPosts history facts, trivia or short community prompts about your page's subject. Choose the content types and topics, and a list of words to avoid.
📢 AI Broadcast PostsShort question-style posts designed to draw quiet followers into the comments.
🔁 Revive Top TopicsBrings back a fresh angle on a topic that did well before and has gone quiet (3, 7, 14 or 30 days). No one is named.
📈 Top Post ReplicationOnce a week, studies your best-performing posts and posts a new variation.
🏆 Loyalty Leaderboard PostsA monthly shout-out to your top returning commenters.
⏰ Peak Hour Scheduler LockPublishes automatic posts only during your audience's most active hour, which your Analytics page shows.

Instagram and reviews

Instagram-specific automation, Reel recommendations in DMs, and Business Review replies have their own cards further down the same page. See Section 18 for Instagram.

10. Reply Confidence & Review Modes

Every reply the AI writes gets a confidence score from 0% to 100%. It answers one question: how much does this reply deserve a second look from a human?

What the score means

ScoreBandMeaning
80% and up🟢 HighSimple and grounded in what the commenter and the post said. Safe to leave on autopilot.
50% – 79%🟡 MediumContains something worth a glance, such as a specific name, number, link or promise.
Under 50%🔴 LowSeveral risk signs at once. Worth reviewing before it is public.

A score drops when a reply mentions details it could not verify from the comment or the post (names, numbers, prices, links, contact details), makes a commitment or promise, touches a sensitive topic, or just repeats the commenter.

A lower score does not mean the reply is wrong. On topic pages (aircraft, trains, cars, history) the AI often shares correct facts that are not in the post, which lowers the score even though the reply is right. Trust your own edit history over the number — the analytics below show you how.

Where to see it

  • Comment Logs: every reply shows a confidence badge, and the 🛡️ Confidence card at the top shows how often you edited low-confidence replies versus high-confidence ones.
  • Analytics → 🛡️ Reply Confidence: your average, what is pulling it down, what to do about it, and whether the score actually predicts the replies you edit. See Section 15.

Review modes

Choose a mode in the Confidence card on the Logs page:

ModeWhat happens
Record onlyScores are saved and shown, but nothing is held back. Replies post as normal.
Auto (recommended)SocialConductor checks daily whether the score really predicts the replies you edit, and turns holding on or off for you. Every change it makes is listed on the card.
Always hold below… %You pick a cut-off. Any reply scoring under it is held as a draft for you to review, edit and send from Logs.

What to do when your average is low

  1. Read the lowest-scored replies in Comment Logs. If they were right, the score is just being cautious.
  2. If they were wrong, look at What is pulling it down in Analytics. Each cause comes with a fix.
  3. Add the facts that matter (product names, models, prices, dates, specs) to your System Prompt, so the AI works from your real information instead of guessing.
  4. If the score predicts your edits, switch to Auto, or set “Always hold below” so risky replies wait for you.
  5. If it does not, leave it on Record only and keep collecting data. It usually takes around 20 scored replies to tell.

11. How Replies Are Protected

Before any reply goes out, SocialConductor runs automatic checks designed to keep your page safe, on-brand and human. When a check stops a reply, the Comment Logs shows a reason badge, so you can always see why something was skipped or held.

What is checked

ProtectionWhat it doesYour control
Your own commentsNever replies to comments from your own page or admin accounts, so there are no reply loops.Built in
Spam, scams and phishingRecognises copy-paste floods, repeated messages, fake giveaways and scam links and does not engage them.Auto-Block, Moderation
Blocked users and personal listsIgnores people you blocked, and handles friends and family on your personal list the way you chose.Moderation
You are already in the conversationIf you already replied by hand, the AI steps back. It also avoids replying to the same person twice in a short window unless they are replying to you.Conversation Depth
Posts you reserveKeeps the AI out of any post or video you want to handle personally.Moderation
Low-effort commentsSkips one-word and emoji-only comments that do not deserve a business reply.Built in (real leads are exempt)
Comments aimed at someone elseIf a commenter is clearly talking to another person, the AI does not join in.Built in
Sensitive situationsHostility toward you, legal or liability language, grief, serious illness, mental-health distress, minors, and commenters challenging a fact are never auto-answered. They are held for a human to handle. Threats of violence and signs that someone may hurt themselves get the highest priority: no AI reply, a permanent copy is saved for you, and your Safety Alerts notify you. This covers Facebook and Instagram, in comments and in direct messages.Safety Alerts
Natural pacingReplies do not land instantly and the AI does not answer literally everything, so your page does not read like an obvious bot.Be More Human, Timing
Your schedule and plan limitsReplies only during your Operating Schedule, and only while your plan has capacity.Schedule, Plans
Final review before postingEach draft is checked before it is posted. Your Content Firewall, Watch Phrases and Reply Confidence settings can hold a draft for your approval instead of posting it.Firewall, Confidence
Daily safety capA hard daily reply ceiling per page protects you from runaway activity during viral posts. You are emailed if it is reached.Built in

Held drafts

Anything held for you appears in Comment Logs with an AI-written draft and Send and Edit buttons. Turn on Safety Alert Notifications to be emailed the moment something needs you.

The AI always treats comments as content to answer, never as instructions to follow. A comment that tries to give the AI orders, or to pull out your settings, is not obeyed. See Section 25.

12. The Leads Vault

The Leads Vault makes sure you never lose a customer who comments while your business is closed. It works with the Operating Schedule feature.

How It Works

  1. A comment arrives while your schedule is closed (for example, 11pm on a Saturday).
  2. Instead of ignoring it, SocialConductor saves it to the Vault with the commenter's name, the post, and the time.
  3. When your schedule reopens, the saved comments are answered automatically, with the full context of the original conversation.
  4. Each comment is answered once — no duplicates.
After a long closure, saved comments are answered in small batches rather than all at once, so your page does not suddenly flood with replies.

13. Social Listening

Social Listening is the AI's ability to understand the context of a conversation — not just the single comment.

What the AI Reads Before Replying

  • The original post: what the post said (for example, “Just launched our new summer menu! 🌞”).
  • The recent conversation: other comments on the same post, to understand the mood of the room.
  • The specific comment: the one it is replying to.
  • Your voice: your System Prompt, plus any replies you wrote by hand or examples you approved.

How It Affects Replies

  • Matches the mood — empathetic when someone is unhappy, upbeat when people are celebrating.
  • Stays relevant to the post's topic.
  • Works in links or details from your System Prompt when they genuinely fit.

14. Timing & Natural Pacing

SocialConductor is designed to look like a thoughtful person, not a script.

BehaviourWhat you will noticeWhere to adjust it
Reply delayReplies appear after a short, varied pause rather than instantly.Built in
Not everything gets a replyA share of ordinary comments is skipped on purpose, so your page does not answer literally everything. Comments with your trigger keywords are always answered.Keyword Triggers
No double repliesThe same person is not answered twice in a short window unless they are replying to you.Conversation Depth
Short and long repliesReply length can follow the length of the comment.Be More Human
Scheduled postsMedia you schedule is published within a few minutes of its set time.Media Manager
After-hours commentsSaved and answered when your schedule reopens.Operating Schedule

15. Analytics Guide

Open it from Dashboard → your page → 📊 Stats. Use the time buttons (24H / 7D / 30D / 90D / All) to change the window.

The Dashboard Overview

The Dashboard shows every page at a glance, with items that need your attention and the day's tips. Directly under the tips is the 🔥 Hottest post right now card:

  • It shows the one post getting the most new comments at the moment, with its live comments, reactions and shares and how many comments arrived recently (in the last hour, or the widest window with activity).
  • It refreshes by itself about every 45 seconds while the Dashboard is open, so you always know where the action is.
  • Open post takes you to the post on Facebook and Comment logs to the replies on it.
  • If Facebook cannot be reached for a moment, the card still shows the post with the comments we have handled and marks reactions and shares as unavailable. It recovers on its own.
  • It only shows your own pages, and currently covers Facebook posts.

Top Cards

MetricWhat it tells you
Total AudienceTotal followers on the connected page.
Active ConversationsPeople who engaged in the selected period, with the change versus the previous period.
Engagement RatePeople who engaged, as a share of your followers.
AI Reply RateThe share of comments that the AI replied to.
⚡ Avg Response TimeAn estimate of how long people wait from their comment to the AI's reply.

Under them, 🎯 Quick Actions jump to Leads, Templates, Polls & Q&A, Bad Replies, Moderation and Viral Examples.

🎭 AI Voice Health

Shows how often your replies go out without you editing them (the AI Contribution Rate), how many were sent, and how many you edited. A high rate means the AI sounds like you. If it is low, the 💡 AI Voice Recommendation beneath it suggests what to change, and links to your Reply Confidence panel.

📈 AI Quality Over Time

One chart, four lines, one point per day with enough data. Hover any point to see how many replies it is based on.

LineMeaningBetter is
Edit rateThe share of replies sent that day that you edited.Lower
Star rateThe share of replies you starred as great.Higher
Avg confidenceThe AI's own score for its replies that day.Higher
Calibration (dashed)How well that confidence matched reality. 100% means the AI's confidence matched how often you really did not need to edit.Higher

When the lines meet or cross

  • Confidence and Edit rate: a crossing on its own means nothing — they run in opposite directions. Compare the edit rate with 100 minus confidence instead. At 67% confidence the AI expects about 33% of replies to need edits. Edits well above that mean it missed problems the score cannot see (usually tone or voice): review your prompt. Edits at or below that mean the score is doing its job.
  • Confidence and Star rate: no special meaning. Stars are normally far below confidence, so they rarely meet. Both rising together is a very good sign.
  • Edit rate and Star rate: edit rate dropping below star rate means you are praising more than correcting. Rising above means you are correcting more than praising — check the voice settings.
  • Calibration and Confidence: the dashed line sits on the blue line on days when you edited none of the scored replies. It rises above blue when the score was about right or too cautious. It dips below blue only when you edited more than twice as many replies as the score predicted — meaning confidence was misleading that day.

Above the guide, the Latest reading line explains the most recent day in plain words. Days with very few replies swing hard (1 edit out of 1 reply reads as 100%), so judge trends, not single days.

🛡️ Reply Confidence panel

  • Your average and its band (Healthy, Moderate or Needs attention), over the selected window.
  • What to do — concrete steps that change with your numbers (see Section 10).
  • What is pulling it down — the most common causes with how many replies each affects, and a fix for each.
  • Does the score predict your edits? — edit rates for Low, Medium and High replies. If Low replies are edited much more than High ones, the score is working and holding replies is worth turning on.
  • Mode — your current review mode, with a button to change it in Comment Logs.

Other charts and tables

  • Engagement Timeline: daily interactions. Drag to zoom.
  • Peak Activity Hours: when your audience is most active (shown in UTC). Use it to set your operating hours and Peak Hour lock.
  • Top Engaged Users: your most active commenters.
  • 📊 Engagement Score Per Post: posts ranked by conversation quality — it weighs the number of different people who commented more than the raw comment count.
  • AI usage: AI calls, tokens and estimated cost for the period.

Optimization Insight

If your activity suggests a different plan would serve you better, a 🚀 Optimization Insight banner appears with a specific recommendation.

16. Reading the Comment Logs

Access via: Dashboard → any page card → 📋 Logs

The Conversation View

Each log entry is displayed as a chat bubble pair:

  • Grey bubble (left): The user's original comment or message
  • Blue bubble (right): The AI's reply. If empty, a protection check skipped the comment, it was held for you, or Simulation Mode was on.

Log Types Explained

EntryMeaning
Comment replyA public comment that received an AI reply
Message replyA Messenger or Instagram DM that received an AI reply
SimulationThe AI wrote a draft but it was NOT posted (Simulation Mode was on)
🔔 HeldA draft waiting for you to review, edit and send
Saved for laterA comment received outside your operating hours, answered when your schedule reopens
SkippedA protection check or one of your rules chose not to reply. The badge tells you why.
Read / Button tapSomeone read a message the AI sent, or tapped a quick-reply button on your page

Every reply also shows a confidence badge. See Section 10.

Searching & Filtering

  • Use the search bar to find logs by user name, message text, or AI reply text
  • Use time filters (24H / 7D / 30D) to narrow the view
  • Use per-page dropdown (20/50/100) to see more records at once
  • Use Export CSV to download all log data for CRM import or offline analysis

17. Alerts & Notifications

Configure alerts in ⚙️ Profile → Alert Triggers. Alerts go to your registered email address. Safety and content alerts for a specific page are set in Edit AI.

AlertWhen it is sent
Usage WarningWhen a page has used most of its daily reply allowance
Daily Safety Cap ReachedWhen a page reaches its hard daily ceiling — critical
Held ReplyWhen a Watch Phrase or a sensitive situation holds a draft for your review
Billing AlertUpcoming plan expiry or payment issues
Login AlertA new device or browser signed in to your account

Email frequency can be set to Immediate, Daily Digest, Weekly Summary, or Disabled. On iPhone you can also receive push notifications (Section 30).

18. Instagram Features

SocialConductor.AI supports both Facebook and Instagram through the same platform. Instagram is connected via your Facebook Business account or directly as an Instagram Business/Creator account.

Connecting Instagram

On the login page, use Login with Facebook if your Instagram Business account is linked to a Facebook Page (most common), or Continue with Instagram Only for standalone Instagram Business/Creator accounts. After connecting, you'll see your IG account listed under each Facebook Page it's linked to on the Dashboard.

Instagram Comment Replies

When someone comments on your Instagram posts, the AI generates and posts a reply — exactly like Facebook comments. Log entries show a 📸 Instagram badge so you can distinguish them from Facebook activity at a glance.

Instagram DMs

Instagram Direct Messages are handled automatically when DMs is toggled ON in ⚙️ Edit AI. The AI reads the incoming DM, generates a contextual reply, and sends it back via the official Messenger API. Requires instagram_manage_messages permission.

Editing Instagram Replies

Instagram does not allow editing comments via API. When you click ✏️ Edit on an Instagram log entry, SocialConductor deletes the original reply and posts a new one with your edited text. The log entry is updated with the new comment ID automatically.

Platform Filter in Logs

The Logs page has a tab bar at the top: 🌐 All, 🔵 Facebook, and 📸 Instagram. Click any tab to see only that platform's activity. The filter persists across time frame changes.

Instagram Analytics

When Instagram is linked, the Analytics page shows a dedicated Instagram Insights card with: follower count, total posts, 28-day reach, impressions, profile views, follower delta, and a recent media grid. The AI Insight Report also incorporates your Instagram data alongside Facebook metrics for cross-platform recommendations. Requires instagram_manage_insights Advanced Access.

📋 Permissions required for full Instagram features:
instagram_basic — comment reading and reply posting
instagram_manage_messages — DM reading and sending (Advanced Access)
instagram_manage_insights — follower metrics, reach, impressions (Advanced Access)

19. IG Following & Personal List

You may not want the AI to automatically reply to accounts you personally follow on Instagram, or specific Facebook commenters you've marked as personal contacts. The Personal List and IG Following Sync give you granular control.

How It Works

When someone on the Personal List or IG Following list comments, the AI still generates a reply — but holds it as a draft instead of posting. You'll see it in the Logs with a 📸 IG Following — DRAFT HELD or 🙋 Personal — DRAFT HELD badge, plus a "AI would have replied: …" preview. You can post the draft with one click or write your own reply.

IG Following Auto-Sync

Meta does not expose the following list for Business/Creator accounts through its API. Instead, you import it manually from Instagram's data export — a one-time process you can repeat whenever your following list changes.

How to Import Your Following List

  1. Open Instagram → tap the ☰ menu (top right) → Settings and activity
  2. Search "down" in the settings search bar
  3. Tap Download your information — this opens Meta Accounts Center
  4. Tap Create export
  5. Select your Instagram account → under Connections, select Following
  6. Set the format to JSON → submit the request
  7. Wait for the email from Instagram (usually a few minutes to hours)
  8. Download and extract the ZIP → find following.json inside the connections/followers_and_following/ folder
  9. Go to Moderation Panel → 📸 Instagram Following → expand ⬆️ Import from Instagram Data Export → upload the file
Re-import whenever your following list changes — existing entries are preserved and their toggle state (Hold/Auto) is never overwritten by a re-import.

Per-Account Toggle

In the Moderation Panel, each person on the Personal List or IG Following list has a toggle switch:

  • ✋ Hold (default) — AI generates a draft but holds it for your review
  • 🤖 Auto — AI replies normally, just like any other commenter

Adding to Personal List Manually

From the Logs page, click the 🙋 Personal button on any log entry to add that commenter to your personal list. Facebook users can only be added manually (Facebook's API does not provide a friends/following list for Pages).

20. Moderation Panel

Accessible from the sidebar or via the Logs page, the Moderation Panel gives you full control over who the AI responds to.

Sections

SectionWhat it controls
🚫 Blocked UsersAI ignores all comments/DMs from these users silently
📸 Instagram FollowingAccounts auto-synced from your IG; AI holds drafts by default, toggleable per account
🙋 Personal List — ManualAccounts you've manually added; same draft-hold behaviour, same toggle
👁️ Hidden UsersComments from these users are processed normally but hidden from the Logs view

Search

Use the search bar at the top of the Moderation Panel to filter any list by username. The search applies to all sections simultaneously.

Pagination

Each section shows 20 entries per page. For large IG Following lists, use the page number controls at the bottom of each section to navigate.

CSV Exports

Three export buttons at the top right download each list as a CSV file:

  • ⬇️ Blocked CSV — username, reason, blocked date
  • ⬇️ IG Following CSV — username, bot reply status, date added
  • ⬇️ Personal CSV — username, bot reply status, date added

The Logs page also has an ⬇️ Export CSV button in the timeframe bar that downloads your last 5,000 interactions including all message content, timestamps, and reply types.

21. Conversation Depth Limits

By default the AI replies once per thread (depth = 1). That prevents runaway back-and-forth that uses up your daily replies and can feel spammy. Raise the limit per platform in ⚙️ Edit AI → 🔁 Conversation Depth Limits.

How it works

PlatformHow depth is counted
📘 Facebook CommentsReplies the AI has made on that post thread
💬 Facebook MessengerReplies to that person in that conversation
📸 Instagram CommentsReplies on that comment thread
📩 Instagram DMsReplies to that sender today (resets daily)
Instagram DM depth resets every day. Someone who messaged you once is never locked out of future replies; their daily conversation starts fresh.

In the Logs

When the limit is reached, the entry shows a red 🔁 Depth Limit badge explaining how many times the AI replied, the maximum, when the last reply went out, and a link to the setting.

Each reply counts against your plan

Every reply, at any depth, counts toward your daily plan allowance. Keeping depth at 1 keeps your usage lowest.

22. Lead Funnel

The Lead Funnel converts first-time DM senders into buyers using an automated sequence — without requiring any third-party tools.

🎯 The flow: First DM → Welcome message + 3 topic buttons → User taps topic → Personalised reel link DM → User feels helped → AI conversation begins naturally

Setting it up

Go to ⚙️ AI Settings → 🎯 Lead Funnel. Enable it for Facebook, Instagram, or both. Then configure:

FieldPurpose
Welcome MessageSent on first DM. Should greet them warmly and ask which topic they want to learn about. End with a question to prompt them to tap a button.
Topic 1–3 Button LabelsShort labels (max 20 chars) shown as quick-reply buttons. E.g. "Train Photography"
Topic 1–3 Reel LinksInstagram/Facebook reel URL sent when they tap that topic button
Topic 1–3 DM MessagesSent before the reel link — 2–3 sentences of genuine value about that topic
CTA After ReelOne sentence appended after every reel link (e.g. "Let me know what you think!")

AI Generation

Click ✨ Generate with AI to have the AI write all fields automatically. You can seed it from:

  • None — enter your niche and topic hints manually
  • 🅰️ Prompt A — uses your existing AI persona as the voice reference
  • 🅱️ Prompt B — uses your B variant if configured

Always review and edit the generated content before saving — the AI gives you a strong starting point that you personalise.

Funnel Contacts

Every person who enters the funnel is tracked in the Funnel Contacts table (expandable at the bottom of the Lead Funnel settings). Columns show their PSID (anonymised), platform, current stage (welcomed → topic_sent → in_automation), which topic they chose, and last activity time.

Instagram limitation: Meta does not expose new-follower notifications for Business accounts. The funnel triggers on first DM, not on follow.

23. Block & Hide — Platform-Level Actions

The Block and Hide buttons on the Logs page act on Facebook itself, not just inside SocialConductor.

Block User

Clicking 🚫 Block User on a log entry does two things:

  • Adds the person to your Blocked list — the AI ignores all their future comments and DMs.
  • Blocks them from your Facebook Page, so they can no longer comment publicly.
Requires the Facebook permission to manage engagement on your page. If Facebook cannot complete the block, the block inside SocialConductor still applies and a message explains what happened.

Hide Comment

Clicking 👁️ Hide Posts does two things:

  • Hides that person's entries from your Logs view.
  • Hides that specific comment from your Page's public view. The commenter can still see it (Facebook's standard hide behaviour), but nobody else can.
Hide applies to the one comment you clicked. Block is permanent for the person.

24. Bell Notifications

The 🔔 bell icon in the top-right topbar appears on every page and shows system alerts relevant to your account.

Alert types

AlertTriggerResets
🛠️ MaintenanceA system message inserted by SocialConductor adminsWhen the message is removed
⚠️ Near LimitA page reaches 90% of its daily reply planNext day (key includes date)
🚨 At LimitA page hits 100% of its daily reply plan — AI stops replyingNext day

Dismissing alerts

Click the ✕ button on any alert to dismiss it. Dismissed alerts stay dismissed for your account. Usage alerts reappear the next day automatically since their key includes today's date. Maintenance alerts stay dismissed until a new message is posted.

The badge

The number on the bell shows how many active, undismissed alerts you have.

25. Security & Privacy

🔐Your connections are encrypted

The access that lets SocialConductor work with your Facebook and Instagram accounts is stored encrypted, and is only unlocked at the moment it is needed. Everything travels over encrypted connections.

🧱Your account is separate from everyone else's

Every page has its own prompt, settings, data and logs. One customer's information is never visible to, or used for, another's.

🛡️Protection against malicious comments

Comments are treated as content to respond to, never as instructions. Attempts to make the AI ignore its rules or reveal private settings are recognised and not followed.

🔏Verified, authentic requests

Messages from Facebook and Instagram are verified as genuine before anything happens, and forged requests are rejected.

🕵️Safe actions

Sensitive actions on your account are protected against cross-site request forgery and other common web attacks.

🚦Abuse protection

Requests are rate-limited, including those from integrations and the mobile app, to protect your account and the service.

👤You stay in control

Pause replies, switch to Simulation Mode, hold drafts, use Vacation Mode, or disconnect a page at any time. You can also request deletion of your data.

Privacy Policy Data Deletion Request Data Processing Addendum

26. Billing & PayPal Integration

How Payments Work

  1. Select one or more pages using checkboxes on the Dashboard
  2. A yellow billing bar appears — choose your plan (Basic/Enhanced/Enterprise) and billing type (30 Days or Recurring)
  3. The total is calculated server-side (not modifiable by the client)
  4. Click the PayPal button and complete payment in the PayPal pop-up
  5. On success, the selected pages are instantly upgraded in the database
  6. A subscription expiry date is set 30 days from payment

Automatic Downgrade

When you log in to the dashboard, the system checks all your pages for expired subscriptions. Any page whose subscription has ended is automatically moved to the Free plan. You will see a notification in the dashboard.

Coupon Codes

Promo codes can be redeemed in the "Redeem Coupon" bar on the Dashboard. Each code adds a fixed number of bonus credits to a selected page. Bonus credits are used as an overdraft once the daily plan limit is reached. Each coupon is single-use.

27. Troubleshooting

❓ The AI isn't replying to comments
Check these in order:
1. Comment Reply toggle — Is it ON in ⚙️ Edit AI?
2. Simulation Mode — Is it OFF? If ON, replies go to Logs only.
3. EULA — Have you accepted the Terms of Service? Check Profile page.
4. Operating Schedule — Is it enabled but the current time is outside your set hours?
5. Short comments — One-word or emoji-only comments ("Cool!") are skipped on purpose.
6. Your own comments — The AI never replies to your own admin account.
7. Held or skipped — Check Comment Logs for a 🔔 Held draft or a Skipped badge explaining why (see Section 11).
8. Daily Limit — Has the page hit its daily reply limit? Check Dashboard stats.
9. Trial Status — Is your trial expired (Day 14+)? Upgrade or check the banner.
❓ A reply was held and I did not expect it
Replies are held for one of four reasons: a Watch Phrase matched, the comment touched a sensitive situation (hostility, legal, grief or health, a challenged fact), your Content Firewall matched, or Reply Confidence is set to hold replies below your chosen score. The badge in Comment Logs says which. See Section 9 and Section 10.
❓ My average confidence is low. What should I do?
A lower score is a prompt to look, not proof of a problem. Open Analytics → 🛡️ Reply Confidence for the causes and steps, and read the lowest-scored replies in Comment Logs. Adding your real names, models, prices and dates to your System Prompt usually raises it. See Section 10.
❓ The Hottest post card shows a dash for reactions or shares
The card pulls live numbers from Facebook. If Facebook cannot be reached for a moment, or cannot share that post's counts, it shows the comments we have handled and a dash for the rest, then retries by itself. If it stays that way for a long time, reconnect the page from the Dashboard.
❓ The iPhone app will not sign in
Fully close the app, reopen it, and start the sign-in again to get a fresh link. Links expire quickly by design. See Section 30.
❓ "Post Now" button shows an error on the Logs page
This usually means "Original comment likely deleted". The user removed their comment before you clicked Post Now. Facebook's API cannot reply to deleted content. The log entry is preserved for your records but the comment no longer exists publicly.
❓ Logs page shows no activity
1. Ensure you're on the correct page (select from Dashboard).
2. Try the time filter "All" to see historical data.
3. If you recently changed your Facebook password or permissions, reconnect your page from the Dashboard (a banner appears if Facebook asks you to sign in again).
4. Make sure Comment Reply or Messenger Reply is switched on in Edit AI.
❓ Analytics charts show no data
The analytics are built from activity logs. If you have no logs yet, charts will be empty. Give the AI time to accumulate data — usually 24–48 hours of activity is needed for meaningful charts. Check if the 24H filter is selected while the page is new — try All to see all historical data.
❓ Image editor is slow to load or shows a blank canvas
The image editor loads the image as a binary blob to bypass browser security restrictions. On slow connections this can take 3–5 seconds. If the canvas remains blank after 10 seconds: refresh the page, try a different browser, or ensure you are not using a VPN that might be blocking the media asset endpoint.
❓ Facebook OAuth shows "This app is in development mode"
Your Facebook Developer App needs to be submitted for review and moved to Live mode before non-admin users can connect. Go to developers.facebook.com → your app → App Review → set the App Mode to Live. Note that Live mode requires you to have completed the privacy policy URL and other required fields.
❓ PayPal payment succeeded but plan was not upgraded
This is very rare (usually a network timeout during the capture). Contact [email protected] with your PayPal transaction ID and we will manually apply the upgrade within 24 hours. To prevent this in future, ensure your browser does not close the PayPal pop-up before the "Payment Successful" confirmation appears.
📧 Still need help?

Email [email protected] or call 571-758-2754. Include your Page ID, a description of the issue, and screenshots if available. Typical response time: 24–48 hours (Mon–Fri).

28. Camera Direct Upload (SFTP)

Camera Direct Upload lets you push photos straight from a camera body into your Media library over a private, encrypted SFTP connection. Modern Canon, Nikon, and Sony cameras can FTP images as you shoot — this feature gives each account its own isolated SFTP login, auto-develops the images (including RAW), and drops them into an approval queue. It was built for event, airshow, and trackside photographers who want shots online minutes after pressing the shutter.

How it works

  1. Provision a session. In the Camera panel, name your shoot and click Provision. You receive a dedicated SFTP host, port, username, and password. The password is shown once — store it in your camera's FTP settings right away.
  2. Configure your camera. Enter the host/port/username/password in your camera's FTP/SFTP transfer settings. Passwords are alphanumeric-only for compatibility with camera virtual keyboards (Canon 1DX/R-series reject special characters).
  3. Shoot. As images transfer, the server picks them up automatically, develops RAW files, applies adaptive enhancement, and stores the result.
  4. Review & approve. Uploaded shots land in the Ingest queue. Approve the keepers (they move into your Media library and become postable like any other image) or reject the rest.

Image processing

Every upload is processed entirely in memory and stored exactly like a web upload, so it works with scheduling, captions, and posting with no extra steps. When AI editing is enabled, your photos get gentle automatic improvements and are resized for posting. With AI editing off, RAW files are still converted but otherwise left untouched.

SupportedFormats
JPEG.jpg / .jpeg
Canon RAW.cr3 / .cr2 / .crw
Nikon RAW.nef / .nrw
Sony RAW.arw / .srf
Adobe DNG.dng

Security & isolation

  • Each account gets its own private upload login — you can only ever see your own uploads.
  • SFTP passwords are stored encrypted at rest and can be rotated at any time from the Camera panel (rotating also re-creates the login if it was lost during a server rebuild).
  • Every state change (provision, rotate, file received, ingest, approve, reject) is written to an audit event log.
  • Upload paths are validated to block path-traversal attempts before any file is processed.
One login per account. If you try to provision a second time, you'll get an "already provisioned" response — use Rotate Credentials instead of creating a new login. Rotate immediately if a password is ever exposed.

29. OpenClaw & Claude Code

OpenClaw lets you run your SocialConductor pages from outside the web dashboard — from a chat app, from Claude Code, or from the SocialConductor iPhone app. Ask in plain language (“pause replies on my airplanes page”, “show me yesterday's leads”) and your assistant does it for you, without opening a browser.

Linking your account

  1. Ask your chat app or the mobile app for a link. You receive a one-time link that expires quickly.
  2. Open the link and sign in with Facebook, the same way you do on the website. This ties the connection to your real pages.
  3. Once linked, your app or assistant is authorised. There is no password to share or paste.

If a link says it has expired, just ask for a fresh one. You can have it set up again at any time.

What you can do

AreaExamples
MonitorLive status of every page, comment logs, held drafts, leads, blocked users, the viral examples list, and safety events.
ActPost a manual reply, regenerate an AI reply, approve held drafts in bulk, hold or release replies, block or unblock people, switch Vacation Mode on or off, and toggle Instagram Live auto-reply.
ConfigureRead and update your System Prompt and your AI settings.
AnalyzeStandard and enhanced analytics, A/B results, sentiment trends, commenter profiles, top videos, and an AI-written summary of what is working and what to watch.
TeachGive the AI examples of replies you like so it learns your voice over time.
ReviewsRead, draft, generate and post replies to Business Reviews.

The Magic Prompt

Instead of writing a System Prompt from scratch, ask for a Magic Prompt. It reads your Facebook Page's profile (bio, about, description, categories) and drafts a tailored prompt, which you can steer with optional hints about your voice, your audience, and things to avoid. It is the same feature as “auto-generate prompt” on the website (Section 4).

Using it with Claude Code

Add the SocialConductor skill to Claude Code (or any OpenClaw-compatible assistant), link your account once, and you can manage your pages by chatting. The skill describes what it can do, so you can simply ask “what can you do for my page?”.

Safety and privacy

  • Access is limited to the pages you linked. Nobody else's data is reachable, exactly as on the website.
  • Usage is rate-limited to protect your account.
  • Sensitive changes, like sending a reply or changing your prompt, only happen when you ask for them.
  • To remove access, contact support and we will disconnect it for you.

30. iPhone App

The SocialConductor iPhone app puts your comment automation in your pocket. It is available on the App Store and shows the same data as the web dashboard, so anything you do in the app appears on the web and the other way round.

Download on the App Store →

Signing in

  1. Open the app and tap to connect. It opens a Facebook sign-in, the same as on the website.
  2. Approve access. You return to the app, already signed in.
  3. Your sign-in is kept in the iPhone's secure storage (the Keychain) — never as plain text — so you do not need to sign in again each time.

What you can do in the app

  • Chat view of conversations across your platforms, with date separators and a tab for each platform.
  • Status and control: pause or resume replies, hold drafts, and turn Vacation Mode on or off.
  • Comment logs with the comment's context, and one-tap AI reply regeneration inside the reply editor.
  • Leads and moderation: review captured leads, block or unblock people, and post manual replies.
  • Instagram Live auto-reply switch in settings.
  • AI Insights card with a short written summary of what is working and what to watch.
  • Magic Prompt for quick onboarding.
  • Push notifications when the AI posts a reply for you (not in Simulation Mode) and when a new Business Review arrives. Allow notifications the first time the app asks.

Coming next

Facebook and Instagram are fully supported. YouTube and TikTok control from the app, deeper analytics views, and per-platform settings screens are on the way. Until then, use the website for those, and email alerts (Section 17) to stay on top of activity.

If sign-in stalls

Fully close the app, reopen it, and start the sign-in again to get a fresh link. Still stuck? Contact support (Section 31).

31. Contact & Support

Reach the SocialConductor.AI team directly. Typical response time is 24–48 hours, Monday–Friday.

Sales [email protected]
Plans, agency/multi-account setups, and upgrades.
Support [email protected]
Technical issues, billing questions, and account help. Include your Page ID and screenshots.
Phone 571-758-2754
Mon–Fri. Email is fastest for issues that need logs or screenshots.

For account-specific requests, email from the address on your account and include your Page ID so we can verify and resolve faster.